Analytics & AI Leadership
Director, Analytics Centre of Excellence at Robi Axiata. 20 years turning data into decisions across telecoms, aviation, and digital business. Recognised among Asia's top 100 analytics leaders.
About
I work at the intersection of analytics strategy and organisational change. Over 20 years, I've helped telecoms, aviation, manufacturing, and digital businesses unlock the value hidden in their data — not just technically, but culturally.
Currently at Robi Axiata in Dhaka, I lead the Analytics Centre of Excellence where my team is driving AI literacy across the organisation and building next-generation predictive models for network planning, customer intelligence, and digital operations.
I hold an MBA from IBA, University of Dhaka and a BSc in Computer Science from IUT. I've lived and worked across Bangladesh and Malaysia, and I bring that cross-cultural perspective into everything I build.
I believe the real work in analytics leadership isn't in the models — it's in creating the conditions where data becomes a shared language across the business.
Career
Writing
I publish on Substack — longer thinking on AI strategy, analytics leadership, and the future of data-driven organisations. A few recent pieces below.
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Now
A snapshot of what I'm focused on right now — inspired by Derek Sivers' Now page idea. Updated periodically.
Last updated: May 2026 · Dhaka, Bangladesh
Running AI literacy workshops across business units and finalising a measurable productivity framework for our AI rollout. The hardest part isn't the technology — it's changing how people think about their own work.
Combining satellite imagery, Facebook, and Google data at 100m × 100m grid resolution to optimise network infrastructure investment. One of the most technically interesting problems I've worked on.
Settling back in after years abroad. Watching my son Sarhan navigate the Edexcel programme and getting to know my newborn daughter Sarwah. Family first, always.
Recognition & Speaking
Contact
Whether you're working through an analytics challenge, exploring a speaking engagement, or just want to exchange ideas on AI and data leadership — I'd like to hear from you.